{"product_id":"value-proposition-test","title":"The Value Proposition Test","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA two-page fillable PDF that converts a value proposition into claims a buyer can actually score.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProcurement takes a proposal apart into claims, and against each one it needs a unit, a number, a method of measurement and a consequence if you miss. Anything that will not convert is moved to the column marked qualitative, differentiators, or nice-to-have. That is where you are not counted, and your bid then gets scored on price and delivery date.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the instrument that does the conversion before they do.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(192, 57, 43);\"\u003eWHAT'S INSIDE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe conversion grid — claim, unit, number, who measures it, how often, and what happens if you miss. A claim that stops before the last box is a forecast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe remedy ladder and the exclusions checklist — because an unbounded commitment cannot be priced, and your own finance team will refuse it, correctly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe six tests — units, custody of the number, consequence, exclusions, transferred risk, and the hostile read. Give it to someone paid to say no.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA worked example — one proposition before and after, with a number the seller can fail every month against data the customer controls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInstrument No. 06 of The Assignment, published Monday 2 November 2026. A new task every Monday.\u003c\/span\u003e\u003c\/p\u003e","brand":"HelloitsDanielle","offers":[{"title":"Default Title","offer_id":67221610725594,"sku":null,"price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/7767\/8042\/files\/assignment-06-card-square_2x_8df45307-7786-48e2-b8eb-f7560ed03616.png?v=1790463126","url":"https:\/\/helloitsdanielle.com\/products\/value-proposition-test","provider":"HelloitsDanielle","version":"1.0","type":"link"}