A professor, a writer, and a quiet observer of the middle of life.
Welcome. Below are a few of the things I make.
Weekly Letter
NOTES FROM THE MIDDLE
A weekly letter on age, work, life, and everything in between.
Latest:
Issue No. 32
Longer Essays
THE JOURNAL
Standalone essays on midlife, work, and the in-between moments.
Latest:
When the Songwriter Stepped Into the Spotlight
Visual Dictionary
PICTURE THIS
A visual dictionary of business essentials, one concept at a time.
Now featuring:
Brand Equity, Cash Flow, SWOT
A work in progress
THE YIN OF IT ALL
Part memoir, part permission slip. A book about what happens when you optimize your life into a corner.
Coming soon
Consulting & Speaking
WORK WITH ME
Marketing strategy, brand consulting, speaking engagements, and workshops.
Currently booking through 2026
The Weekly Letter
A small, honest moment from each week. Delivered quietly on Sundays.
A bit more about me
I teach marketing and business strategy. I wrote a textbook called Marketing: An Introduction (Pearson, 2024) and I am writing another called Digital Marketing Essentials (Pearson, 2027).
I am a former agency lifer, a Vancouverite, an English lit major who never quite got over it, and I am obsessed not just with paper and pens but with the subtle art of the Japanese Tomoe River paper and when to use a fountain pen and when a Pilot Precise V5 might do the job better.
If you know, you know.
Marketing, midlife, and the messy middle
I'm Danielle Wilson — a marketing professor, author, and consultant in Vancouver, and a quiet observer of the middle of life. This is where I write essays on marketing and modern life, share my books, and work with teams who want to think clearly in a noisy world. Start with the essays, sign up for Notes from the Middle, or see how we can work together.