Hello. It's Danielle.

I am a Harvard educated, seasoned marketing communications and branding professional with an entrepreneurial drive. 

I have 25+ years of experience in brand development, communications, business building, e-commerce, digital marketing and education.

I teach, read, write and talk on brands and their relationships with consumers, why we do the things we do and how to make the most out of our lives.

I'm a terrible speller and Grammarly changed my life.

I often take on too much and I'm looking for a Grammarly similar tool to help me there.

I am obsessed not just with paper and pens but with the subtle art of the Japanese Tomoe River paper and when to use a fountain pen and when a Pilot precise V5 might do the job better. If you know, you know.

I am endlessly curious and fascinated by great paradoxes. The one I'm thinking about currently is the paradox of change: why we fear what we crave.

Journal

I get curious about lots of things.

Like why do I suddently start noticing things that I've never noticed before, why do some meetings energize me while others drain, why creative productions are some of the most highly disciplined environments I've been in and so forth.

Paradoxes fascinate me and I love trying to break down why we do the things we do.

If you're anything like me, some of these explorations in my journal might be interesting to you too.

  • Part 4: Risk and Return

    So far we have talked about how the investing industry is built on jargon and technical terms that may have you thinking that making a solid and safe return on...

    Part 4: Risk and Return

    So far we have talked about how the investing industry is built on jargon and technical terms that may have you thinking that making a solid and safe return on...

  • Part 3: Common Misconceptions and Fears

    I am going to guess that by now, even though I have given you the math and shown you the size of the money that you are giving away (and...

    Part 3: Common Misconceptions and Fears

    I am going to guess that by now, even though I have given you the math and shown you the size of the money that you are giving away (and...

  • Part 2: What Do Investment Managers Do?

    In this instalment, we'll explore what it is an investment manager actually does and how investment firms work. Understanding this process is the first step in understanding the compelling reasons...

    Part 2: What Do Investment Managers Do?

    In this instalment, we'll explore what it is an investment manager actually does and how investment firms work. Understanding this process is the first step in understanding the compelling reasons...

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Book in a Page

There probably isn’t a question that my students ask me more frequently than “What books do you recommend I read?” or sometimes more pointedly, “What is the quickest way to read all the books that I should read for business?”

There is no question in my mind, that the more we expose ourselves to the work of other people the more our own curiosity is sparked. 

I am also a big believer in no need to make mistakes that others have already made or maybe more positively, look for some successful footsteps to follow in.

I love books - both physical books and audio (as a side note Audible has totally changed my morning commute for the better) and I totally understand that sometimes the hardest part is figuring out where to start.

To that end, we’ve put together our ultimate Best Business Books Reading Resource list - and if you don’t have time to read them all, you might want to check out our weekly Book in a Page.

  • Friday Book in a Page: Six Thinking Hats

    Bright, creative and critical thinking is a skill, not a mystical power bestowed upon a select few. By embracing the disciplined approach of wearing different hats and considering diverse perspectives,...

    Friday Book in a Page: Six Thinking Hats

    Bright, creative and critical thinking is a skill, not a mystical power bestowed upon a select few. By embracing the disciplined approach of wearing different hats and considering diverse perspectives,...

  • Friday Book in a Page: Blink: The Power of Thin...

    Trust your instincts but challenge them too. While rapid cognition provides valuable insights, it's crucial to understand its limitations and actively seek a balance between intuition and rational analysis. By...

    Friday Book in a Page: Blink: The Power of Thin...

    Trust your instincts but challenge them too. While rapid cognition provides valuable insights, it's crucial to understand its limitations and actively seek a balance between intuition and rational analysis. By...

  • Friday Book in a Page: Daring Greatly

    But here's the bottom line, folks: we can't selectively numb our emotions. When we numb difficult emotions like shame, fear, and disappointment, we also numb positive emotions like joy, love,...

    Friday Book in a Page: Daring Greatly

    But here's the bottom line, folks: we can't selectively numb our emotions. When we numb difficult emotions like shame, fear, and disappointment, we also numb positive emotions like joy, love,...

  • Friday Book in a Page: Positioning

    Brand positioning requires a clear understanding of consumers’ needs and desires and a willingness to make trade-offs to establish a specific niche. Additionally, the authors emphasize the importance of ongoing...

    Friday Book in a Page: Positioning

    Brand positioning requires a clear understanding of consumers’ needs and desires and a willingness to make trade-offs to establish a specific niche. Additionally, the authors emphasize the importance of ongoing...

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