Executive for Hire
Need some help while conducting an executive search? Have a maternity leave to cover?
I work with companies on a short term basis as an interim senior marketing and communications executive allowing them to focus on their executive search.
I am experienced at managing teams of two to departments of 30+ and have experience at the Director and VP level of local and global companies
Guest, Panel & Keynote Speaker
Have a room full of entrepreneurs you need to engage, inspire or entertain?
My career began with big ad agencies – think Mad Men with less smoking and more women in power positions – where I worked on small and local brands like Tourism British Columbia to big national brands like MacDonalds, Boston Pizza and General Motors.
After 15 years, yearning for more control over my time, I put my hard working hustle to work for myself building three companies and a registered non-profit in the past 13 years.
I am ideally suited to speak to small and medium sized business owners about the freedom, flexibility and unlimited possibility of entrepreneurship.
Develop Strategic Marketing Communications Plans
Still growing your marketing communications department?
Working with your executive team I gain an understanding of your company purpose, vision and revenue model. I develop strategic plans to bring that to life through marketing communications.
After 25+ years in the industry, I have a broad network of professionals from graphic and digital designers and back end web developers to photographers and SEO and SEM experts I can draw on for the implementation of your plans.
Need corporate communications content?
From executive speech writing, public relations releases, and persuasive presentations to guest blog posts and annual reports – I have written it all and everything in between.
Let me understand what you need to say and make it come to life with words.
Guest Lecturing and Course Development
Do you need an employee education curriculum developed?
Since 2010 I have been teaching courses in BCIT’s world-class marketing communications program. I am currently serving as Program Head and teach courses in person and online in the following areas:
Digital Branding (including list building, email management, customer acquisition and retention, automation, SEO and SEM, content marketing strategy, experiential and influencer marketing);
Marketing Strategy for Integrated Campaigns
Brand Strategy (including consumer research, brand essence development, brand hierarchy and brand articulation)
Executive Training and Workshops
Does your executive team need training in social media? Do you need to better understand and get clear on your consumer brand or company vision?
Let me facilitate your half or full-day workshop to help you understand your consumer brand, your company purpose or develop your executive team into well-loved brands through the intentional use of social media.
Companies I have worked with
My experience runs the gamut from start-ups to crown corporations and I’ve worked in every industry from health care and cars to beer and telco for local, regional and global brands