Textbooks
I write marketing textbooks for Pearson — the kind students actually learn from. My work comes back to one idea: marketing is about customer value and clear thinking, not jargon. Here's what's in print and what's on the way.
Marketing: An Introduction — Canadian Edition
Armstrong · Kotler · Trifts · Wilson · Pearson Canada
The classic first course in marketing, built on customer value and engagement, with Canadian cases and data throughout.
Eighth Edition — available now · Ninth Edition — coming March 2027
Digital Marketing Essentials — First Edition
Danielle Wilson (Primary Author) · Pearson
A new Pearson textbook on digital marketing — strategy, channels, analytics, and the role of AI — for students meeting the subject for the first time.
Coming March 2027.