Textbooks
I teach marketing at Capilano University, write Pearson's Canadian Digital Marketing and Marketing: An Introduction, and study how AI is changing marketing practice and teaching. My work comes back to one idea: marketing is about customer value and clear thinking, not jargon. Here's what's in print and what's on the way.
Marketing: An Introduction — Canadian Edition
Armstrong · Kotler · Trifts · Wilson · Pearson Canada
The classic first course in marketing, built on customer value and engagement, with Canadian cases and data throughout.
Eighth Edition — available now · Ninth Edition — coming March 2027
Digital Marketing — First Canadian Edition
Danielle Wilson (Primary Author) · Pearson
A new Pearson textbook on digital marketing — strategy, channels, analytics, and the role of AI — for students meeting the subject for the first time.
Coming March 2027.
Tools and Templates
The Assignment · Danielle Wilson on Business
The textbooks explain the work. These are the instruments for doing it: fillable templates and worksheets for positioning, pricing, creative briefs, budgets and strategy. Each one is the built version of a procedure published free every Monday.
New instrument every Monday.
Before You Quit
Danielle Wilson · Paperback, hardcover and Kindle
Before You Quit is a workbook for the year before you leave your job to start a business, and the year after. It has twenty-one worksheets, and each one is a decision every new business has to make: the problem worth solving, the price, the month the cash runs out, who owns it, and whose money to take. You make each decision on paper first, where being wrong is cheap.