Textbooks
I write marketing textbooks for Pearson. My work comes back to one idea: marketing is about customer value and clear thinking, not jargon. Here's what's in print and what's on the way.
Marketing: An Introduction — Canadian Edition
Armstrong · Kotler · Trifts · Wilson · Pearson Canada
The classic first course in marketing, built on customer value and engagement, with Canadian cases and data throughout.
Eighth Edition — available now · Ninth Edition — coming March 2027
Digital Marketing Essentials — First Edition
Danielle Wilson (Primary Author) · Pearson
A new Pearson textbook on digital marketing — strategy, channels, analytics, and the role of AI — for students meeting the subject for the first time.
Coming March 2027.
Tools and Templates
The Assignment · Danielle Wilson on Business
The textbooks explain the work. These are the instruments for doing it: fillable templates and worksheets for positioning, pricing, creative briefs, budgets and strategy. Each one is the built version of a procedure published free every Monday.
New instrument every Monday.