Hello · It's Danielle

THE JOURNAL

Essays on the unspoken work of being a person.


The Weekly Letter

A small, honest moment from each week. Delivered quietly on Sundays.

Have you ever wondered what happens when you decide?

Have you ever wondered what happens when you decide? I have had the great fortune of having many parents of many good friends in my...


Why We Fear What We Crave

I’m fascinated with paradoxes.  With the idea that two seemingly contradictory things can both be true at the same time.  And also with the idea...


What is the Zeigarnik Effect and why are people talking about it?

You may be familiar with the ‘if you hear about something new three times in a short period of time, pay attention to it’ rule...


The Six Questions to Ask to Make Every Meeting Matter

I’ve had the great fortune of having some really great bosses and mentors in my life.  Particularly in the early stages of my career. And...


Back to Ones

The very first job I had that sparked my interest in marketing communications and led to the beginning of my advertising career was a job...


What is the golden ratio and why you and your website want to know about it.

First named by the ancient Greeks, the Golden Ratio, or Golden Mean or the Greek letter Phi is a mathematical relationship where the length to...


The 10 best things that I’ve learned to help me WFH

I've been thinking a lot about my students this week and (to no surprise) the number one thing that I have heard this week is...


What to ask yourself before choosing a website platform

  It is worth noting, that there are no affiliate links in this post. I do not receive any income from whatever choice you make...


What you might want to look at in a social media management tool

An important thing that I work with my clients on and spend time teaching my students is putting a content marketing plan together and the...


The top 10 reasons why we love Shopify

I first started working in the eCommerce space in 2002.  It was for a tourism destination. Our offline advertising drove potential customers to our website...