Tools and Templates

Workbooks and templates for founders building a business, from the first idea to the first proper price.

Start It is for the beginning: thirteen workbooks that take you from the idea to the end of the hard first year. Start with the free one.

Grow It is for when it's already running: pricing, positioning, clients and strategy. Each one is a procedure from The Assignment, my Monday newsletter, built into a worksheet. Each new one is free to Substack subscribers for the week it's published.

Who built them. Ten years in advertising at BBDO, Cossette and McCann, finishing as VP and General Manager of McCann Vancouver. Thirteen years running Sweet Peanut, the baby-clothes company I started in 2006, grew into more than 1,500 stores across four continents, including Harrods and Nordstrom, and sold. Six years of my own consulting practice. Sixteen years teaching in business schools, and two marketing textbooks for Pearson.

Fillable PDFs. Type into them, or print them and use a pen.

Teaching marketing? My classroom resources are in my Teachers Pay Teachers store, The Marketing Classroom.