Marketing: An Introduction

Marketing: An Introduction — Eighth Canadian Edition
Gary Armstrong · Philip Kotler · Valerie Trifts · Danielle Wilson · Pearson Canada, 2024

I'm a co-author of the Canadian edition of Marketing: An Introduction — the classic first course in marketing, built on one idea: customer value and customer engagement drive every good strategy. It's written for students meeting marketing for the first time, with Canadian cases and data throughout.

The Ninth Canadian Edition is available for classroom use March 20227.

Find it at Pearson 

Instructors: you can request a review copy from Pearson.