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Break Even Point

Finance · 3 min read The exact moment your business stops losing money and starts making it. Everything before this is investment. Everything after is profit. Imagine you start a...

Sunk Costs

Decision-Making · 3 min read Money you've already spent shouldn't influence what you do next. Your brain disagrees, and that's the problem. You're 30 minutes into a movie. It's bad....

SWOT Analysis

Strategy · 3 min read The simplest possible map of your strategic situation. What you've got, what you don't, where the wind is blowing, and what might bite you. SWOT...

Cash Flow vs. Profit

Finance · 4 min read Profit is an opinion. Cash flow is a fact. Confusing the two is how profitable businesses go bankrupt. Imagine you run a small graphic design...

Customer Lifetime Value (CLC)

Marketing · 3 min read The total profit a customer will deliver across the entire time they do business with you. Not just the first sale. When a business is...

Brand Equity

Marketing · 3 min read The premium people will pay for your name on a product and the loyalty they'll show when you mess up. Here's a thought experiment. Walk...